This year, H&M teamed up with Balmain’s young creative director Olivier Rousteing and their collection, which will hit stores on November 5, 2015, is aiming the “young generation” with the powerful mix of Maison Balmain: Confidence and Attitude. “It is all about energy, positivity, strength and friendship”, says Rousteing. The collaboration is expected to be the most expensive one yet. H&M customers have already tweeted their disappointment but couldn’t hide their admiration towards the magnificent collection which you can already see in a vibrant and futuristic design on H&M’s website.
The collection is inspired from the mainline Balmain collections. The target is to spread the “culture of Balmain” through a popular store and what is seen as affordable prices in comparison with the Haute Couture pieces of the Maison Balmain.
Watch the video campaign starring Kendall Jenner and The Kendalls
We have selected some of the eye (and heart)-catching pieces which are already displayed online with their correspondent prices. From electric blue to velvet red, with a wide range of black and white pieces, the collection doesn’t seize to amaze us. It features high waist patterns with thick and rich satin and velour that shape dresses, pants and skirts, as well as military-like patterns with amazing embroideries for men and women. The most remarkable pieces are those inspired from Pharaonic culture. A blend of cultures, fabrics and colors… Imagination, creativity, sharpness and refinement… In your closets starting November 5, 2015!
Post written by Pascale Asmar